Speaking on the occasion of the programme through on digital mode, the chief minister said around 22,000 folk artists from all over the state have registered to participate in the campaign. More than 2 lakh programmes would be organised in 51,168 villages during the month-long campaign.

Stating that the government was committed to promote the folk artists, he said an artists’ association was first formed in Ganjam district as an initial step in this regard in 2010. Now, it has been implemented at block-level in all districts.

During interaction with the artists, Naveen said, “The artists are like members of my family. You keep on doing good works and the government will continue to extend all possible support to you.”

During the campaign, the artists will promote awareness about government schemes and programmes through traditional folk dance forms including Danda Nacha, Rasa, Sani Pala, Daskathia, Sankirtan, Ghoda Nacha, Mogal Tamasha, Prahllad Natak, Suang, Ramlila, Khanjani Bhajan, Kendara song, Bhratlila, Sambalpuri dance, Ghumura dance.

Besides folk song programmes of Banda, Koya, Santali and Dhemsa tribal communities will also be organised. The artists will present the fact-based narration during the shows.

Minister of Odia Language, Literature and Culture Aswini Patra, secretary of the department Sujata Kartikeya Pandian and 5T chairman VK Pandian also spoke on the occasion.