The call to action – “Ek Tareekh Ek Ghanta Ek Saath” – aims to unite citizens from every corner of the country for one hour of collective “shramdaan” on October 1 starting at 10 am.

“A big event on cleanliness is going to be organised on October 1 i.e. on Sunday at 10 am. You too should take out time and help in this campaign related to cleanliness. You can also join this cleanliness campaign in your street, or neighbourhood or at a park, river, lake or any other public place,” PM Modi said during the 105th edition of his monthly radio programme Mann Ki Baat.

The mega cleanliness drive encourages citizens to actively participate in cleaning activities across various public spaces, including marketplaces, railway tracks, water bodies, tourist destinations, and religious sites.

It will involve citizens from all walks of life, as well as government sectors such as civil aviation, railways, and information technology. Public institutions will facilitate cleanliness events led by citizens, NGOs, RWAs and private organisations.